A STUDIO FOR CREATIVE BRAVERY
CREATIVE STRATEGY
Creative brands and artists play by different rules.
The strategy advice in 2026 is to do more, do it faster, hack the algorithm, and go all-in on AI. That advice was built for generic, not creative brands.
Creative brands are built on codes, not strategy tropes. And when you understand these codes, the brand becomes inevitable.
Connie Hollyer is an Artist + Creative Strategy Director who has worked with some of the world's most respected brands in luxury, music, fashion and culture.
She specialises in Creative Strategy for emerging brands and artists in the creative industries - those either entering their market for the first time with a brave new take on their industry, or those already established but ready to expand globally.
STUDIO PRACTICE
Connie’s work extends into her own creative practice, beginning with her first art book, THIRTEEN. Her personal work explores themes of identity death, rebirth and raw creative expression.
She is also the founder of BRAVE MATERIAL, a podcast and publication exploring the inner world and outer work of brave creatives and founders.
FORMER WORK/COLLABORATIONS
DIESEL, theHUB Ibiza Space and Music Studios, GRAZIA Magazine, Bauer Media Group, LAB ATELIER Brands, Peter Dundas, Roland Mouret, KISS FM (UK), Garage Tea Party, Stepney Workers Club, Smythson of Bond Street, Soho House/Soho Works (brand partnerships), Bang + Olufsen (brand partnerships), Nike (Pitch Campaign Lead) and more
studio@conniehollyer.com