You’ve built something powerful. Your brand is underselling it. When you extract the substance and inject it into your brand, winning becomes inevitable.
THE SUBSTANCE
YOUR BRAND HAS SUBSTANCE, BUT IT SHOULD BE MAKING 10X MORE IMPACT
You have the product. You've created success. But you know you've barely touched what this could become.
The work is powerful. The ambition is relentless. But your brand isn't creating the level of attention, demand or momentum it should be.
The Substance is there. But your audience isn’t dying for it.
WHEN YOUR BRAND EXPRESSES HOW POWERFUL YOU ARE, MOMENTUM BUILDS. DEMAND GROWS
The Substance is a strategic brand upgrade designed to extract the power already inside your business and inject it into your positioning, messaging and creative direction.
So the power of what you've built doesn't get lost in translation. It hits your audience at full force.
They feel it. They want it. They move.
The Substance is for creative founders with brands in luxury, music, fashion, lifestyle and culture.
3 WAYS TO COLLABORATE IN THE SUBSTANCE
01
ADVISORY ONLY
Strategy sessions + direction
02
STRATEGY, MESSAGING+ CREATIVE DIRECTION
Strategy deck, messaging playbook + art direction
03
BRAND WORLD BUILD + EXECUTION
Everything plus visual identity, brand and marketing assets
FORMER WORK/COLLABORATIONS
DIESEL, theHUB Ibiza Space and Music Studios, GRAZIA Magazine, Bauer Media Group, LAB ATELIER Brands, Peter Dundas, Roland Mouret, KISS FM (UK), Garage Tea Party, Stepney Workers Club, Smythson of Bond Street, Soho House/Soho Works (brand partnership), Bang + Olufsen (brand partnership) and more