Brand Phase: Repositioning for brand expansion

I worked with Bauer Media Group with a role focus on Grazia Magazine as Creative Strategy Director, leading ideation and creative strategy – working on incoming briefs for multiple global brands including MAC, Red Bull, iD Mobile, TalkTalk, Jean Paul Gaultier Perfumes, Maison Margiela Perfumes, Nike, Public Health England and many others. At the time of collaboration, my campaign ideation and pitch for global brand Tresemme became the biggest digital partnership won by GRAZIA to date.

The Collaboration:
Creative Strategy Director