THEHUB IBIZA SPACE + MUSIC STUDIOS

Brand Phase: Repositioning for brand expansion

TheHUB is more than a workspace and music studio - it’s an institution in Ibiza, home to emerging entrepreneurs and global talent, as well as the world’s most respected artists and DJs such as Carl Cox, Louie Vega, Jamie Jones, Skepta and co-founder Kellie Allen. I repositioned the brand strategically, verbally and visually so the outer world finally matched the serious cultural weight it already carried. Since then, the team has gone on to open its second location in A’DAM TOWER, a project I continued to advise on, as well as two new music studios.

The Collaboration:

Strategy
Brand Positioning
Tagline
Messaging
Visual Identity Upgrade
Logo Upgrade
Merch

Connie Hollyer Studio Team
Connie, Rudy, Allie, Maria